My Bothy approached One Little Bird to help them launch an exciting new project with a wide-open creative brief; to produce the fledgling company’s launch branding and communication. One Little Bird rose to the occasion by designing and executing a visually stunning launch campaign, crafting content for My Bothy’s website and marketing, and generating a flurry of positive coverage in both the press and major style publications.
- PR strategy
- Press releases
- Marketing strategy & advice
About this project
My Bothy is a stylish, freestanding, modular room, fronted by a beautiful floor-to-ceiling glass wall. It can function as a bijou, home office, man cave, she-shed, home gym, or an extra bedroom – the possibilities are endless.
One Little Bird dreamt up a stunning photoshoot held at dusk on a rugged Cumbrian fell, looking into the brightly lit Bothy stylishly dressed by Satu Interiors at our request. We handled PR before and after the launch of My Bothy, briefing a select group of journalists and achieving coverage in Homes & Gardens, Homes & Interiors Scotland, Cumbria Life, i, Elle Decoration. House Beautiful, thememo.com, Business Info, as well as quality coverage in the Cumbrian and North-Western press for the local team behind My Bothy.
One Little Bird revels in taking an exciting opportunity and running with it – achieving results that completely exceed our clients’ expectations.