British lifestyle brand, Look & Cover is launching a brand new personalised loungewear collection for SS19. Having launched in October 2018, this marks the luxury brand’s first collection of loungewear which will come in two colours. In true Look & Cover style, the loungewear items will include a personalised monogramming service. The brand will also be adding adding ‘The Perfect White Tee’ and ‘The Perfect White Tank’ as new items that have the versatility to be worn both with the loungewear and sleepwear. Look & Cover is expanding its sleepwear range with its new spring/summer colours which will include Sable, Blossom and Seafoam.

 

The Look & Cover contemporary loungewear collection, made with ultra-soft jersey fabrics, will include a selection of breathable pieces, perfect for relaxing at home in style. The pieces will include a modern high-neck sweater (£70), cuffed lounge-pants (£80), and chic shorts (£50) with a pretty ribbon drawstring. Each item will be available in two exclusive colours of Midnight and Graphite.

Look & Cover have also added ‘The Perfect White Tee’ and ‘The Perfect White Tank’ to its collection which can be used to mix and match with both the loungewear and sleepwear. Made with beautiful, fine jersey fabric both products are extremely versatile. Look & Cover have also made sure functionality is at the heart of each design with an inbuilt shelf added to the tank to ensure extra support.

The collection has been specially designed to ensure a flattering cut on women of all shapes and sizes, while the high-quality fabric carefully chosen to provide ultimate comfort. Like all Look & Cover products, each item will come with a free personalised monogramming service, making each piece unique to the customer. The service allows the customer to choose three characters of their choice which are carefully embroidered at the Look & Cover studio in Cumbria.

In addition to the new loungewear items, Look & Cover will be launching its new spring/summer sleepwear collection, featuring a range of personalised pyjamas (prices starting at £75 per set). The classic, lightweight cotton sleepwear will come in three new fresh shades including Sable, Blossom and Seafoam, which are also available to be monogrammed.

The inspiration behind the collection is the modern day woman – often busy, on the go and stressed, be that through work, motherhood or just the general pace of today’s world. The aim of the pieces are to ensure that women take time out from their busy lives, to focus on themselves and life’s little pleasures. Each item has been created to allow true comfort and cosiness, while still allowing women to look and feel stylish, making them the perfect items to wear whilst enjoying some R&R.

Look & Cover loungewear for women is available in sizes extra small to extra large. The sweater will be retailed at £70, the lounge-pants £80 and the lounge-shorts at £50. ‘The Perfect White Tee’ will retail at £30 and ‘The Perfect White Tank’ at £35.

The Look & Cover pyjamas for women are also available in extra small to extra large. The pyjama shirt is priced at £45, pyjama trousers at £35 and the shorts at £30. Children’s matching short pyjama sets are also available and are priced at £45 from ages 3 to 10.

The inspiration behind the collection is the modern day woman – often busy, on the go and stressed, be that through work, motherhood or just the general pace of today’s world. The aim of the pieces are to ensure that women take time out from their busy lives, to focus on themselves and life’s little pleasures.

Tagged: Press release

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